Crisis Management

The impact of crisis on image and reputation should not be underestimated

Our promise: putting our know-how and 30 years of experience in food crises at your service.

Product Law Firm benefits from practical experience in issues related to the food and nutri-cosmetic sectors. 

The mastery and experience of crisis management are essential to properly advise these companies in situations where image generally determines the “survival” of the product in the food sector market.

  • Establishing the chronology of events
  • Pre-diagnosis of risks
  • Responsive preparation of media time and scenarios
  • Rapid compliance and safety assessment
  • Establishment of an ex nihilo committee of scientific and technical experts
  • Checklist of actions to be undertaken
  • Setting up a strategy according to the different stakeholders
  • Drafting of a Q&A: press, government authorities, trading partners
  • Setting up a hotline for operational staff
  • Participating in crisis units
  • Management of media strategy
  • Coaching of managers and spokespersons
  • Legal strategy management
  • Creation of remediation plans to prepare for post-crisis liability

Publications

16/09/2021

Conviction of Yuka, the app that rates food: when freedom of expression clashes with justice

France 3. Yuka has been condemned by the court of Aix for "acts of denigration" against the manufacturer of charcuterie ABC Industrie. The company accused the application of spreading false information about the dangers of nitrites. On its side, Yuka claims freedom of information.

17/09/2021

[Guest Writer] The Yuka application in the storm

Ecommercemag. Twice, in May and September 2021, French judges ruled against the 20-million-user Yuka app for deceptive business practices and disparagement, at the request of the charcuterie industry's trade association, the FICT, and a charcuterie manufacturer. Why is this?